Product Positioning Canvas
A strategic framework for defining clear, compelling product positioning
Created by Prajesh Meshram | Product Marketing Strategist
📝 How to Use This Template
Step 1: Fill in each section by typing directly in the text boxes below
Step 2: Work through sections in order (1 → 2 → 3 → 4 → 5)
Step 3: When finished, click "Save as PDF" button at the bottom
Step 4: Your filled canvas will be saved with your answers
1. Target Customer
Key Questions to Answer:
- Who is your ideal customer? (role, industry, company size)
- What's their current situation?
- What are their goals and motivations?
- What challenges do they face daily?
2. Problem / Need
Key Questions to Answer:
- What problem are they experiencing?
- Why is it a problem NOW? (timing/urgency)
- What have they tried before that didn't work?
- What's the impact if this problem remains unsolved?
3. Your Solution
Key Questions to Answer:
- What does your product do?
- How does it solve the problem above?
- What's the core benefit? (outcome, not features)
- What makes it better than current alternatives?
4. Differentiation
Key Questions to Answer:
- What makes you unique?
- Why should customers choose you vs. competitors?
- What's your unfair advantage?
- What proof points support your claims?
5. Key Messaging
Headline (10 words or less):
Subheadline (1-2 sentences):
Three Key Benefits:
Call to Action:
Click "Save as PDF" to download your completed positioning canvas
