Product Positioning Canvas - Prajesh Meshram

Product Positioning Canvas - Fillable Template

📝 How to Use This Template

Step 1: Fill in each section by typing directly in the text boxes below

Step 2: Work through sections in order (1 → 2 → 3 → 4 → 5)

Step 3: When finished, click "Save as PDF" button at the bottom

Step 4: Your filled canvas will be saved with your answers

👥

1. Target Customer

Key Questions to Answer:

Who is your ideal customer? (role, industry, company size)
What's their current situation?
What are their goals and motivations?
What challenges do they face daily?

⚠️

2. Problem / Need

Key Questions to Answer:

What problem are they experiencing?
Why is it a problem NOW? (timing/urgency)
What have they tried before that didn't work?
What's the impact if this problem remains unsolved?

💡

3. Your Solution

Key Questions to Answer:

What does your product do?
How does it solve the problem above?
What's the core benefit? (outcome, not features)
What makes it better than current alternatives?

⭐

4. Differentiation

Key Questions to Answer:

What makes you unique?
Why should customers choose you vs. competitors?
What's your unfair advantage?
What proof points support your claims?

📢

5. Key Messaging

Headline (10 words or less):

Subheadline (1-2 sentences):

Three Key Benefits:

Call to Action:

Click "Save as PDF" to download your completed positioning canvas